Ten Years of SME E-Commerce Performance Factors and Metrics, 2011-2021

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Author(s): Miguel Salazar-Kovaleff (Universidad Nacional Mayor de San Marcos, Peru)and David Mauricio (Universidad Nacional Mayor de San Marcos, Peru)
Copyright: 2024
Volume: 22
Issue: 1
Pages: 27
Source title: Journal of Electronic Commerce in Organizations (JECO)
Editor(s)-in-Chief: Pedro Isaías (Information Systems & Technology Management School, UNSW, Sydney, Australia)
DOI: 10.4018/JECO.340940

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

Small and medium enterprises (SMEs) generate 90% of employment and contribute more than 50% to the world product, where e-commerce (EC) is fundamental to their development. In this study, a systematic review of literature from indexed journals in Scopus and Web of Science is conducted, 73 primary studies are identified to answer the inquiry: What affects EC performance and how is it measured? Twenty-eight definitions for EC, 70 ways of understanding performance in three perspectives (financial, customer-market, and process), 51 metrics to measure them, and 74 factors that affect these were identified. However, there is a lack of studies on performance factors from its process as well as the metrics that contemplate other perspectives, such as technological innovation, social responsibility, and value co-creation. Additionally, studies on factors are oriented to the result but not to the process that generates said result, which means there is a gap to be studied.

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Ten Years of SME E-Commerce Performance Factors and Metrics, 2011-2021

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