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Handbook of Research on Children's Consumption of Digital Media

Handbook of Research on Children's Consumption of Digital Media
Author(s)/Editor(s): Gülşah Sarı (Abant Izzet Baysal University, Turkey)
Copyright: ©2019
DOI: 10.4018/978-1-5225-5733-3
ISBN13: 9781522557333
ISBN10: 1522557334
EISBN13: 9781522557340

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Description

One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people’s lives, including children, who are often exposed to media and technology at an early age. Due to this early exposure, children have become targeted consumers for businesses and other organizations that seek to utilize the data they generate.

The Handbook of Research on Children's Consumption of Digital Media is a scholarly research publication that examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is geared toward marketing and advertising professionals, consumer researchers, international business strategists, academicians, and upper-level graduate students seeking current research on the transformation of child to consumer.



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Author's/Editor's Biography

Gülşah Sarı (Ed.)

Gülşah Sarı works as an Assistant Professor at the Department of Radio Television and Cinema, in Abant Izzet Baysal University, Turkey. She became a PhD in İstanbul University, Department of Radio Television and Cinema in 2016. She held a master degree in Marmara University, department of Cinema in 2010. Her recent interests include television, cinema, product placement, social media and advertising. She has published several papers in journals including advertising, product placement, transmedia and cinema.



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