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A Sentiment Analysis and Role of Twitter for Health Communications: The Case of #stayhome During the Pandemic

A Sentiment Analysis and Role of Twitter for Health Communications: The Case of #stayhome During the Pandemic
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Author(s): Erkan Çiçek (Faculty of Art and Design, Yildiz Technical University, Turkey)and Uğur Gündüz (Faculty of Communication, Istanbul University, Turkey)
Copyright: 2022
Pages: 18
Source title: Handbook of Research on Digital Citizenship and Management During Crises
Source Author(s)/Editor(s): Erdem Öngün (Trakya University, Turkey), Nilüfer Pembecioğlu (Istanbul University, Turkey)and Uğur Gündüz (Istanbul University, Turkey)
DOI: 10.4018/978-1-7998-8421-7.ch011

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Abstract

Social media has been in our lives so much lately that it is an undeniable fact that global pandemics, which constitute an important part of our lives, are also affected by these networks and that they exist in these networks and share the users. The purpose of making this hashtag analysis is to reveal the difference in discourse and language while analyzing Twitter data and to evaluate the effects of a global pandemic crisis on language, message, and crisis management with social media data. This form of analysis is typically completed through amassing textual content data then investigating the “sentiment” conveyed. Within the scope of the study, 11,300 Twitter messages posted with the #stayhome hashtag between 30 May 2020 and 6 June 2020 were examined. The impact and reliability of social media in disaster management could be questioned by carrying out a content analysis based totally on the semantic analysis of the messages given on the Twitter posts with the phrases and frequencies used.

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