Blockchain and Customer Engagement

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Author(s): Fatawu Alhassan (Tamale Technical University, Ghana), Stanley Cowther (Tamale Technical University, Ghana), Sussana Antwi-Boasiako (Accra Technical University, Ghana), Alamu Elizabeth Kehinde (Tamale Technical University, Ghana)and Amodaah Deborah Apusiyine (Tamale Technical University, Ghana)
Copyright: 2024
Pages: 12
Source title: The Rise of Blockchain Applications in Customer Experience
Source Author(s)/Editor(s): Mohammed Majeed (Tamale Technical University, Ghana), Kwame Simpe Ofori (International University of Grand Bassam, Cote D’Ivoire), George Kofi Amoako (Ghana Communication Technology University, Ghana), Abdul-Raheed Alolo (Tamale Technical University, Ghana)and Gideon Awini (Business School, University of Ghana, Ghana)
DOI: 10.4018/978-1-6684-7649-9.ch005

Keywords: Business Science Reference / Customer Relationship Management / Human Aspects of Business / Knowledge Management and Library Science

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Abstract

Business-to-consumer (B2C) commerce has flourished as a result of the widespread availability of advanced e-commerce platforms integrated with mobile applications, which have also reformed organizational structures and revitalized the value-generating processes. This chapter seeks to provide literature into the effect of blockchain and customer engagement. Blockchain helps firms to deal with customers by fostering security, transparency, and fast payment. It was concluded that blockchain leads to customer engagement. In the future, governments are likely to use it, and it will be globally recognised.

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