Constructing an E-Commerce Model Using the Framework of Blockchain

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Author(s): Chabi Gupta (CHRIST University, Bengaluru, India)
Copyright: 2024
Pages: 13
Source title: The Rise of Blockchain Applications in Customer Experience
Source Author(s)/Editor(s): Mohammed Majeed (Tamale Technical University, Ghana), Kwame Simpe Ofori (International University of Grand Bassam, Cote D’Ivoire), George Kofi Amoako (Ghana Communication Technology University, Ghana), Abdul-Raheed Alolo (Tamale Technical University, Ghana)and Gideon Awini (Business School, University of Ghana, Ghana)
DOI: 10.4018/978-1-6684-7649-9.ch006

Keywords: Business Science Reference / Customer Relationship Management / Human Aspects of Business / Knowledge Management and Library Science

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Abstract

Blockchain technology is gaining immense popularity in the realm of online e-commerce, advertising, and consumerism. This study aims to develop a model that comprehends how blockchain can act as a significant disruptor for various functions and applications related to e-commerce. The research explores the possibility that this technological advancement has the potential to revolutionize the core operations of e-commerce industry by providing trade connections devoid of trust or need for specialized intermediaries or central authority in case of permission less blockchains. Furthermore, it could facilitate equitable access to immutable data across supply chains which may result in a major reorganization pertaining to information and value exchanged between businesses involved in electronic commerce and their customers.

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Constructing an E-Commerce Model Using the Framework of Blockchain

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