The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Understanding Blockchain's Role in Social Media Marketing: A Review of Academic Literature and Social Media Discussions
|
|
Author(s): Ashish Prithviraj Ramlakan (Victoria University, Australia), Ruchi Gupta (University of Delhi, India), Sardar M. N. Islam (Victoria University, Australia)and Yuan Miao (Victoria University, Australia)
Copyright: 2024
Pages: 43
Source title:
The Rise of Blockchain Applications in Customer Experience
Source Author(s)/Editor(s): Mohammed Majeed (Tamale Technical University, Ghana), Kwame Simpe Ofori (International University of Grand Bassam, Cote D’Ivoire), George Kofi Amoako (Ghana Communication Technology University, Ghana), Abdul-Raheed Alolo (Tamale Technical University, Ghana)and Gideon Awini (Business School, University of Ghana, Ghana)
DOI: 10.4018/978-1-6684-7649-9.ch001
Purchase
|
Abstract
Blockchain technology's introduction to social media marketing is an influential force to transform security and build trust in a social media platform, thus encouraging greater consumer engagement. This chapter explores the economic benefits of combining blockchain and social media marketing, and how this creates a powerful synergy to address consumer behaviour, through a process of a systematic and thematic content analysis of 30 selected peer-reviewed literature as well as 11 pieces of grey literature (which included social media site posts and blogs) published between 2012 and 2021. The implementation of blockchain technology has the potential to bring about a strategic transformation by inculcating a change in the customer's behaviour towards the organisation. The information in this chapter will provide compelling support that organisations can increase their consumer as well as influencer numbers online and successfully entice high traffic to their home page by implementing blockchain technology in their social media marketing campaigns.
Related Content
|
Ashish Prithviraj Ramlakan, Ruchi Gupta, Sardar M. N. Islam, Yuan Miao.
© 2024.
43 pages.
|
|
Gideon Awini, Alhassan Abdul-Rasheed Alolo Akeji, Mohammed Majeed, Kobby Mensah.
© 2024.
23 pages.
|
|
Amin Ayarnah, Kobby Mensah, Raphael Odoom, Noel Nutsugah.
© 2024.
22 pages.
|
|
Gideon Awini.
© 2024.
16 pages.
|
|
Fatawu Alhassan, Stanley Cowther, Sussana Antwi-Boasiako, Alamu Elizabeth Kehinde, Amodaah Deborah Apusiyine.
© 2024.
12 pages.
|
|
Chabi Gupta.
© 2024.
13 pages.
|
|
S. Baranidharan.
© 2024.
33 pages.
|
|
|