Blockchain and Customer Experience

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Author(s): Fatawu Alhassan (Tamale Technical University, Ghana), Stanley Cowther (Tamale Technical University, Ghana), Sussana Antwi-Boasiako (Accra Technical University, Ghana), Alamu Elizabeth Kehinde (Tamale Technical University, Ghana)and Amodaah Deborah Apusiyine (Tamale Technical University, Ghana)
Copyright: 2024
Pages: 8
Source title: The Rise of Blockchain Applications in Customer Experience
Source Author(s)/Editor(s): Mohammed Majeed (Tamale Technical University, Ghana), Kwame Simpe Ofori (International University of Grand Bassam, Cote D’Ivoire), George Kofi Amoako (Ghana Communication Technology University, Ghana), Abdul-Raheed Alolo (Tamale Technical University, Ghana)and Gideon Awini (Business School, University of Ghana, Ghana)
DOI: 10.4018/978-1-6684-7649-9.ch009

Keywords: Business Science Reference / Customer Relationship Management / Human Aspects of Business / Knowledge Management and Library Science

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Abstract

Technological entrepreneurship has considerably aided the commercialization of internet technology by transferring it to the web; internet technology has changed traditional buying practices. The idea of blockchain technology was created when digital signatures were first used in the 1990s to confirm that signed documents had not been altered. The chapter comes to a conclusion by emphasizing the crucial role that blockchains serve in maintaining a safe and decentralized record of transactions. The innovation of a blockchain resides in its capacity to establish trust without the involvement of a reliable third party and to ensure the safety and integrity of a record of data.

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