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Circular Economy as a Sustainable Development Marketing Tool

Circular Economy as a Sustainable Development Marketing Tool
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Author(s): Zbigniew Grzymala (SGH Warsaw School of Economics, Poland)
Copyright: 2023
Pages: 15
Source title: Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Source Author(s)/Editor(s): Iza Gigauri (St. Andrew the First-Called Georgian University, Georgia), Maria Palazzo (Universitas Mercatorum, Italy)and Maria Antonella Ferri (Universitas Mercatorum, Italy)
DOI: 10.4018/978-1-6684-8681-8.ch015

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Abstract

The circular economy (also known as the circular economy and the circular economy) is one of the elements of the concept of sustainable development. Currently, it is most commonly described as an economy whose goal is to constantly maintain the highest value and utility of products, components, and materials in separate biological and technical cycles, and its task is ultimately to decouple economic development from the consumption of scarce resources. As humanity, we behave as if we have forgotten that we are part of the natural environment. The essence of assessing our progress has become the size of broadly understood consumption, which also pollutes our natural environment. In a sense, we have stopped observing nature, which can come to balance when it is out of balance. This chapter explores the circular economy as a sustainable development marketing tool.

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