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Enogastronomic Tourism in Times of Pandemic
Abstract
The chapter investigates the relevance of events in enogastronomic tourism during the pandemic. Over last years, typical food and beverage have increasingly grown their relevance within the tourism industry. The evolution of the concept of enogastronomic tourism and the economic consequences on the rural territories are illustrated. In addition, the different categories of enogastronomic tourists are examined, emphasizing the relevance of experience within the industry. In the second section, the role of the events and the experiences connected to them, in the wine industry, are analysed. Lastly, the chapter describes la Strada del Vino dei Campi Flegrei, isola d'Ischia e Vesuvio, a territory near the City of Naples, where well-known Italian wines are produced and many wine-centered events are arranged, strengthening the attractiveness of that rural area.
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