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Ethical Consumerism in Financial Institutions: Evidence From Bahrain

Ethical Consumerism in Financial Institutions: Evidence From Bahrain
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Author(s): Yomna Abdulla (University of Bahrain, Bahrain)
Copyright: 2020
Pages: 16
Source title: Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities
Source Author(s)/Editor(s): Ebtihaj Ahmed Al-A'ali (University of Bahrain, Bahrain)and Meryem Masmoudi (Applied Science University, Bahrain)
DOI: 10.4018/978-1-7998-0272-3.ch003

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Abstract

There has been a rise in the concept of ethical consumerism in various sectors of the economy. This chapter examines ethical consumerism in the Bahrain banking sector by analyzing customer surveys and annual reports from seven commercial banks. The findings show limited evidence of ethical consumerism in supply and demand. This chapter also documents challenges faced by banks and customers in ethical, social, and environmental decision making and operations. Finally, the results enhance the understanding of ethical consumerism in financial institutions.

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