Fair Trade and Ethical Consumerism: A Complementary Perspective

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Author(s): Amal Nagah Elbeshbishi (United Nations Economic Commission for Africa, Morocco)and Ebtihaj Ahmed Al A'ali (University of Bahrain, Bahrain)
Copyright: 2020
Pages: 25
Source title: Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities
Source Author(s)/Editor(s): Ebtihaj Ahmed Al-A'ali (University of Bahrain, Bahrain)and Meryem Masmoudi (Applied Science University, Bahrain)
DOI: 10.4018/978-1-7998-0272-3.ch007

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

Fair trade is directed toward enhancing the satisfaction of stakeholders (i.e., producers, employees, consumers, environmental interest groups, and others). Ethical consumerism employs fair trade to fulfill different objectives related to consumers, environmental, and human resources issues. Fair trade can uphold ethical consumerism as well. This chapter attempts to highlight the interwoven relationship between fair trade and ethical consumerism. The chapter argues that ethical consumerism and fair trade are inseparable. Benefits and beneficiaries of ethical consumerism and fair-trade overlap. Gender issues reflecting women's work and employment are discussed as a reflection of fair trade. Policy recommendations on gender issues are stated at the end of the chapter.

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Fair Trade and Ethical Consumerism: A Complementary Perspective

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