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Green Marketing: Sustainability Is Already a Reality in Marketing
Abstract
The marketing industry is struggling. The new consumers opt for green marketing products and strategies, more aware of the environment. After having grown 100% in the first quarter compared to the same period of the previous year, orders decreased significantly from March 2020 in large markets such as Spain, Germany, Italy, France, and EEUDE. It was a drop that affected the promotional marketing industry worldwide as a result of the coronavirus, which is why many companies are betting on green marketing. In the particular case of Sprout World, a pioneering company in sustainable merchandising with its plantable pencils, for example, the demand for writing products simply disappeared. And with this, it was experienced that the promotional products market was stagnating in the last year. Something that was also accompanied by a change of mentality in the consumer towards measures and products with a necessary environmental touch. Financial troubles are frequently a result of disasters, but businesses must carefully decide where to make savings.
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