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Internal Communication and Happiness at Work: What's Changing in the Organization's Contexts?
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Author(s): Natália Costa (ISLA - Instituto Politécnico de Gestão e Tecnologia, Portugal)and Marisol Costa (ISLA - Instituto Politécnico de Gestão e Tecnologia, Portugal)
Copyright: 2024
Pages: 19
Source title:
Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Source Author(s)/Editor(s): Jorge Remondes (Instituto Superior de Entre Douro e Vouga, Portugal & ISCAP, Instituto Politecnico do Porto, Portugal), Paulo Madeira (Instituto Superior de Entre Douro e Vouga, Portugal)and Carlos Alves (Instituto Superior de Entre Douro e Vouga, Portugal)
DOI: 10.4018/978-1-6684-9146-1.ch004
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Abstract
Today, change and challenges are growing daily for managers. Having the ability to adjust quickly and retain talent to ensure the achievement of objectives and competitive advantage is critical. Internal communication is an internal practice that can be used strategically by the manager to improve several advantages for the employees and the organizations. Internal communication corresponds to all the ways of transmitting information, ideas, or emotion from different channels, like intranet, social media, and several others. Happiness at work is a powerful strategy that brings involved and committed employees to the organizations. This is a subjective construct in a way that depends on individual judgment. The authors develop a conceptual study that seeks to establish a relationship between IC and happiness at work. Both constructs were explored individually and listed the advantages. A final section was added to explore the relationship between the constructs, essentially through the advantages of both constructs.
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