The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Re-Innovative Organizational Design: Sustainable Branding and Effective Communication – Applied Models in a World With New Borders/Without Borders
|
|
Author(s): Dimitrina Petrova Stefanova (South-West University “Neofit Rilski”, Blagoevgrad, Bulgaria), Valentin Penchev Vasilev (Higher School of Security and Economics, Plovdiv, Bulgaria)and Ivan Petre Efremovski (International Slavic University, Sveti Nikole, North Macedonia)
Copyright: 2023
Pages: 16
Source title:
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Source Author(s)/Editor(s): Iza Gigauri (St. Andrew the First-Called Georgian University, Georgia), Maria Palazzo (Universitas Mercatorum, Italy)and Maria Antonella Ferri (Universitas Mercatorum, Italy)
DOI: 10.4018/978-1-6684-8681-8.ch006
Purchase
|
Abstract
Dynamics and crises in the present are inextricably associated with company growth and change management in the context of today. In this way, the question of innovation in management processes has evolved, and we now focus on re-innovative organizational practices that expand on and improve tried-and-true methods. In such a situation, the function of sustainable branding is that effective communications are essential tools for adapting to the climate and chaotic characteristics. Additionally, the long-lasting and unexpected pandemic crisis, a technologically advanced and globally integrated society and economy, and the hybridity of change all have a significant impact on marketing procedures. Although the subject is broad, the research's primary focus is on creating a dialogic, motivated, and productive management style, with new internal communication channels playing a key role as a component of branding.
Related Content
|
Mukul Bhatnagar, Nitin Pathak.
© 2024.
16 pages.
|
|
Mitushi Singh, Mukul Bhatnagar.
© 2024.
32 pages.
|
|
Vikas Sharma, Sanjay Taneja, Kshitiz Jangir, Kirti Khanna.
© 2024.
15 pages.
|
|
Preet Kanwal.
© 2024.
17 pages.
|
|
Kapil Sharma, Yogesh Kumar, Rajiv Khosla, Sanjay Taneja.
© 2024.
16 pages.
|
|
Sanjeev Kumar, Mohammad Badruddoza Talukder, Firoj Kabir, Fahmida Kaiser.
© 2024.
15 pages.
|
|
K. K. Kishore Mishra, Swati Priya, Syed Sajid Hussain, Swati Gupta.
© 2024.
17 pages.
|
|
|