Social Media Communication and Sustainability Perception in Business: The Moderating Role of Social Media Influencers

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Author(s): George Kofi Amoako (Ghana Communication Technology University, Accra, Ghana & Durban University of Technology, South Africa), Isaac Sewornu Coffie (Accra Technical University, Ghana)and Elikem Chosniel Ocloo (Accra Technical University, Ghana)
Copyright: 2023
Pages: 20
Source title: Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Source Author(s)/Editor(s): Iza Gigauri (St. Andrew the First-Called Georgian University, Georgia), Maria Palazzo (Universitas Mercatorum, Italy)and Maria Antonella Ferri (Universitas Mercatorum, Italy)
DOI: 10.4018/978-1-6684-8681-8.ch007

Keywords: Business Science Reference / Environment & Agriculture / Marketing and Consumer Behavior / Sustainable Development

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Abstract

Achieving the 17 sustainable development goals (SDGs) has become very important in the survival of the human race and the earth's ecosystem. The purpose of this study is to see the effectiveness of social media communication and how it influences consumer behavior perception on environmental sustainability and the role of social media influencers. This chapter is a conceptual manuscript. The researcher used literature from good and reliable databases such as Emerald, Sage, Taylor & Francis, Web of Science, Elsevier, and others. Desk research was adopted and literature covering the relevant constructs in the title and model were reviewed and thoroughly discussed and meanings and implications were synthesized.

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Social Media Communication and Sustainability Perception in Business: The Moderating Role of Social Media Influencers

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