Social Networks on the Internet: Dissemination and Communication of Scientific Knowledge

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Author(s): José Alberto Carvalho dos Santos Claro (Federal University of São Paulo, Brazil)
Copyright: 2024
Pages: 19
Source title: Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Source Author(s)/Editor(s): Jorge Remondes (Instituto Superior de Entre Douro e Vouga, Portugal & ISCAP, Instituto Politecnico do Porto, Portugal), Paulo Madeira (Instituto Superior de Entre Douro e Vouga, Portugal)and Carlos Alves (Instituto Superior de Entre Douro e Vouga, Portugal)
DOI: 10.4018/978-1-6684-9146-1.ch008

Keywords: Business Science Reference / Customer Relationship Management / Knowledge Management and Library Science / Marketing and Consumer Behavior

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Abstract

The chapter in question addresses the importance of social networks on the internet for science, as well as the evolution of these networks and their role in scientific research. It defines the concept of social networks on the internet and explores their specific relevance in the context of scientific research. In addition, it discusses how social networks can be used as tools for conducting scientific research and how to promote scientific dissemination and communication. It also explores active and passive approaches in the dissemination of research, highlighting academic social networks and other traditional tools that can be used for scientific outreach. The concept of the citation funnel is introduced, and guidance is provided on how to cite content taken from social networks. Finally, the challenges faced in communicating science to a lay audience are presented.

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Social Networks on the Internet: Dissemination and Communication of Scientific Knowledge

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