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The Almost Perfect Tourist Map
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Author(s): Luiza Gomes do Valle Vasconcellos (Luiza Vasconcellos, Portugal)
Copyright: 2024
Pages: 16
Source title:
Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Source Author(s)/Editor(s): Jorge Remondes (Instituto Superior de Entre Douro e Vouga, Portugal & ISCAP, Instituto Politecnico do Porto, Portugal), Paulo Madeira (Instituto Superior de Entre Douro e Vouga, Portugal)and Carlos Alves (Instituto Superior de Entre Douro e Vouga, Portugal)
DOI: 10.4018/978-1-6684-9146-1.ch009
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Abstract
Creating the perfect tourist map is one of the appeals of map development and is driven by the desire to achieve an unbeatable model. This chapter aims to examine the state of the art by reviewing the literature on what a tourist map is and the different types of map customization, taking into account the different concepts, materials, designs, colors, and grids. The author conducted an analogical and digital bibliographic research of tourist maps to propose a personalization system called City Coordinate Orientation System (City COS®️), which focuses on the mental representation of the city as a whole. This system makes use of a grid placed on the city map which allows users to observe the places they would like to visit and become familiar with the urban landscape.
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