The Effect of Demographic Factors of Consumers Online Shopping Behavior in a GCC University

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Author(s): Arpita Anshu Mehrotra (Royal University for Women, Bahrain), Hala Elias (Royal University for Women, Bahrain), Adel Ismail Al-Alawi (University of Bahrain, Bahrain)and Sara Abdulrahman Al-Bassam (The Social Development Office of His Highness the Prime Minister's Diwan, Kuwait)
Copyright: 2020
Pages: 26
Source title: Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities
Source Author(s)/Editor(s): Ebtihaj Ahmed Al-A'ali (University of Bahrain, Bahrain)and Meryem Masmoudi (Applied Science University, Bahrain)
DOI: 10.4018/978-1-7998-0272-3.ch008

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

This study aims to investigate the effect of certain demographic factors of Gulf Cooperation Council countries' (GCC) university students and staff in using online shopping. The study attempts to hypothesize and measure the features that affect the growth of the e-shopping trend in a GCC. The results indicate that education has a large influence on e-shopping use. Gender did not appear to be a significant factor, but consumer income significantly impacts the online shopping of consumers. The results also suggested a positive relationship between online trust and online purchase intention. Additionally, there is a relationship between the ability to use the internet and the online shopping of consumers. Therefore, the more consumers are capable of using the internet, the more online shopping users there will be. The study also suggests that online retailers need to provide competitive prices and user-friendly websites.

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The Effect of Demographic Factors of Consumers Online Shopping Behavior in a GCC University

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