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The Role of Social Media Towards Ensuring Good Health and the Well-Being of Tourists by Promoting Wellness Tourism
Abstract
This book chapter will explore the role of social media towards promoting wellness tourism to achieve good health and the well-being of the tourists. The first section of the chapter will describe what is social media by providing a few definitions provided by various authors and giving an insight to the evolution of social media. Further, it will present the types of social media and the benefits of using social media. The next section will explain the fundamentals of social media marketing along with definitions, dimension scales, benefits, and the usage of social media according to the recent statistics. It will be followed by one of the popular social media marketing theories, technology acceptance model, analyzing its sub-constructs and its relationships to social media marketing. The subsequent section will explore the sustainability development goal three, which is ensuring good health and well-being for all at all ages listing the targets that they wish to achieve by 2030.
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