Why Do We Need Sustainable Digital Marketing?

View Sample PDF

Author(s): Nino Tchanturia (Guram Tavartkiladze Tbilisi Teaching University, Georgia)and Rusudan Dalakishvili (Davit Agmashenebeli National Defence Academy of Georgia, Georgia)
Copyright: 2023
Pages: 15
Source title: Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Source Author(s)/Editor(s): Iza Gigauri (St. Andrew the First-Called Georgian University, Georgia), Maria Palazzo (Universitas Mercatorum, Italy)and Maria Antonella Ferri (Universitas Mercatorum, Italy)
DOI: 10.4018/978-1-6684-8681-8.ch020

Keywords: Business Science Reference / Environment & Agriculture / Marketing and Consumer Behavior / Sustainable Development

Purchase

View Why Do We Need Sustainable Digital Marketing? on the publisher's website for pricing and purchasing information.

Abstract

The conventional approach to business is not eco-friendly, and as the issue of climate change intensifies, consumers are becoming increasingly aware of the environmental impact of their preferred companies. Therefore, businesses need to evaluate their impact on the environment. Consumers are becoming more informed about how their purchases affect the environment and more selective about which companies they buy from. According to a survey by IBM, 57% of respondents are willing to alter their buying habits to decrease environmental impact. People want to contribute to ecological preservation, and one way to do so is by using their purchasing power. As a company, it is crucial to provide customers with the opportunity to support environmental sustainability by purchasing your products. This is where sustainable marketing can be beneficial.

The IRMA Community

Research IRM

Why Do We Need Sustainable Digital Marketing?

Purchase

Abstract

Related Content

IRMA Sponsors