Internet of Things Technologies: Assessing Factors Influencing Consumer Intention to Use

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Author(s): Liew Chung Sim (Universiti Malaysia Sabah, Malaysia), Ang Ju Min (Universiti Malaysia Sabah, Malaysia), Goh Yee Teen (Universiti Malaysia Sabah, Malaysia), Koh Wai Kin (Universiti Malaysia Sabah, Malaysia), Tan Shy Yin (Universiti Malaysia Sabah, Malaysia)and Teh Ru Yi (Universiti Malaysia Sabah, Malaysia)
Copyright: 2021
Pages: 16
Source title: Handbook of Research on Technology Applications for Effective Customer Engagement
Source Author(s)/Editor(s): Norazah Mohd Suki (Universiti Utara Malaysia, Malaysia)
DOI: 10.4018/978-1-7998-4772-4.ch003

Keywords: Business Science Reference / Customer Relationship Management / Knowledge Management and Library Science / Marketing

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Abstract

The aim of this research is to examine factors influencing consumer acceptance of internet of things technology (IoT) guiding by the technology acceptance model (TAM). This quantitative research involves 204 respondents approached via convenience sampling at a public higher learning institution. Data was analyzed using multiple regression, and results revealed that the dimension of perceived usefulness is the most influencing factor on the consumers' acceptance of IoT technology and consumers' behavioural intention to use. In the Malaysian context, this research provides additional information in narrowing the research gap with regard to understanding behavioural intention to use the IoT technology. Next, the framework will be used for future exploration to address the issue of how people who have never utilized an IoT innovation react.

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Internet of Things Technologies: Assessing Factors Influencing Consumer Intention to Use

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